What Basepear does
Basepear finds and engages qualified buyers for SaaS companies selling to SMBs. Programs are built around your offer, your market and your definition of qualified.
B2B lead generation
Qualified conversations with the accounts you want.
We research the accounts that fit your offer, reach the right people with relevant, personal outreach and pass you the ones who want to talk. You get names, context and a reason for the conversation, not a list of cold contacts.
- Account and contact research
- Personal outreach sequences
- Qualified hand-offs with notes
SEO programs
Organic visibility for the searches your buyers run.
Technical fixes, content that answers real buyer questions and on-page work on the pages that matter commercially. We report on rankings and enquiries, not just traffic.
- Technical SEO
- Buyer-intent content
- Commercial page optimisation
Lead nurturing
Stay useful until the buyer is ready.
Most buyers aren't ready on first contact. We run helpful, low-pressure nurture programs that keep you in the conversation and flag the moment a lead becomes sales-ready.
- Stage-based nurture tracks
- Re-engagement of old leads
- Hand-off when interest returns
MQL programs
Marketing-qualified leads that match your scoring.
We agree your qualification criteria up front, then run content, email and research programs that bring in people who meet them. Every lead arrives with the fields your team scores on.
- Agreed scoring criteria
- Content-led engagement
- CRM-ready lead records