BasepearOutbound lead programs
Outbound lead programs

B2B lead generation for SaaS companies selling to SMBs.

Basepear finds and engages qualified buyers for SaaS companies selling to SMBs. Programs are built around your offer, your market and your definition of qualified.

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Illustration of a ramping program
How we help

What a program includes

Basepear is a lead generation firm working with SaaS companies selling to SMBs. Each service can run on its own or together.

01

B2B lead generation

Qualified conversations with the accounts you want.

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02

SEO programs

Organic visibility for the searches your buyers run.

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03

Lead nurturing

Stay useful until the buyer is ready.

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04

MQL programs

Marketing-qualified leads that match your scoring.

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Process

How it works

01

Brief

Your offer, best customers and what qualified means.

02

Build

Target accounts and contacts researched and checked.

03

Launch

Outreach goes live with agreed messaging.

04

Hand over

Qualified leads and meetings, with notes.

Who we work with

Teams we support

SaaS companies selling to SMBsSales leadersAccount executivesPartner and alliance teams
Principles

What you can expect

Simple rules we follow on every engagement.

Researched by people

Every list is checked by a researcher before anyone is contacted.

Compliance built in

CAN-SPAM, GDPR and CASL rules are part of the process, not an afterthought.

Personal, not mass

Outreach is written for a role and a company, never blasted.

FAQ

Common questions

What counts as a qualified lead?

We agree that with you before starting: typically role, company fit, need and timing. Anything that doesn't meet it isn't passed on.

How do you contact prospects?

Mainly personal email, with phone and LinkedIn where it suits the audience. Every message includes a simple way to opt out.

Can you work with our CRM?

Yes. Leads can be delivered into most CRMs or as files with the fields you use.

Have a target in mind?

Send a short brief and a person will reply with ideas and next steps.

Contact Basepear